“Many of the factors that have influenced sneaker culture and made limited-edition sneakers so sought after are also fueling demand for men’s bags and accessories,” she says, adding that exclusive bag drops or one-of-a-kind designer collaborations have made bags that much more covetable. Rachel Makar, StockX’s director of accessories, says the growing interest in bags is not dissimilar to why men have been so sneaker obsessed in the past. In the U.S., the handbag customer base on StockX-another popular online resale marketplace-is now evenly split between men and women as well. “Our expanded assortment of luxury handbags by labels like Christian Dior, Louis Vuitton, Hermès, Prada, and Chanel-especially crossbodies, messenger bags, sling styles, and duffles-are popular among male consumers,” says Charles Gorra, the CEO and founder of Rebag.
On Rebag-a popular designer bag resale site-men currently make up one-third to half of the retailer’s customer base. But as the fashion industry (and consumers) have embraced a more genderless approach to design, skirts, heels, and bags are (finally) becoming more of a unisex item. Remember that scene in The Hangover when the crew makes fun of Alan’s “man purse?” “It’s called a satchel,” Alan quips. There was once a time when handbags were seen as a women’s-only accessory. But, it turns out, an increasing search for rare men’s handbags is coming up on its heels. In the luxury menswear resale space, it’s clear that the appetite for collecting one-of-a-kind sneakers still persists. There’s also a popular Complex series that takes celebrities sneaker fanatics shopping, like Pete Davidson and Bella Hadid (the latter of whom once famously said, “If he comes through in these… homebody is gonna, like, get it”).
One 2020 video, which has over a million views, a 17-year-old walks us through his $1 million collection, including a pair of Air Jordans signed by basketball player Chris Paul.
On YouTube, there’s a whole subculture of sneakerheads showing off their impressive shoe collections.
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